Privacy Policy

🔒 The Short Version

We don't sell your data. We don't store your outfit photos. We don't spam you. We are a small UK brand building a genuine community, and we respect your privacy as much as we respect good fashion.

📸 Rate My Fit Tool: Zero-Storage Policy

When you upload a photo to our AI outfit rater, here is the exact technical process:

• No Server Storage: Your image is never saved to our database or server hard drives. There is no "uploads" folder on our end.
• Instant Processing: The image is converted in your browser, sent securely via HTTPS to our AI partner (Anthropic's Claude API), analyzed in seconds, and immediately discarded.
• No Facial Recognition: The AI is strictly prompted to analyze clothing, colors, and silhouettes. It does not map or store facial biometrics.
• No AI Training: Your photos are not used to train our models or any third-party models.

📧 Emails & Newsletters

If you choose to join our notification list for streetwear drops, modest fashion launches, or blog updates:

• 100% Opt-In: We never add emails without explicit consent.
• Promotional Use Only: We only use your email to send you updates about Decent Vibe tools, products, and content.
• No Third-Party Sharing: We will never sell, rent, or share your email address with other brands or marketers.
• Easy Opt-Out: Every email includes a one-click unsubscribe link.

🤝 Contact & Collab Forms

When you use our contact form to inquire about brand partnerships or supplier collabs, your name, email, and message are securely routed through Formspree directly to our inbox. We use this information solely to reply to your enquiry and negotiate potential partnerships.

🍪 Cookies & Analytics

We keep things lightweight. We do not use invasive tracking pixels or cross-site advertising cookies. We may use basic, anonymized analytics to see which pages are popular so we can improve the site, but this data cannot be used to identify you personally.

📞 Questions?

If you have any questions about this policy or want us to clarify how our tech works, drop us an email. We actually read and reply to them.